A marketing plan is a detailed roadmap that outlines all your marketing strategies, tactics, activities, costs and projected results over a period of time. The plan keeps your entire team focused on specific goals and is a critical resource for your entire company.
A good marketing plan typically includes:
- Financial goals
- Positioning strategy
- Brand strategy
- Product/service overview
- Detailed goals by product, distribution channel &/or customer segment
- Sales plan
- Major marketing campaigns
- Detailed budget
- Dates to review progress It takes time to develop a solid plan, but it's important because it ties all of your activities to tangible goals. It is also a great opportunity to focus on the future, generate new ideas, and inspire your team. Even a simple plan is better than no plan