Competitive positioning empowers you to firmly establish market presence and focus on delivering a strategy that includes your:
When your market recognizes the difference in your product or service offerings from that of your competition, it becomes much easier to generate new prospects and successfully move them through the sales pipeline. Without differentiation, it requires significantly more resources to persuade prospects to choose you, more often than not resulting in price competitions that decrease margins and are extremely difficult to sustain over the long term. |