Competitive Positioning

Competitive positioning empowers you to firmly establish market presence and focus on delivering a strategy that includes your:

  • Market profile: size, competitors, stage of growth 

  • Customer segments: groups of prospects with similar wants & needs 

  • Competitive analysis: strengths, weaknesses, opportunities and threats in the landscape 

  • Positioning strategy: how you'll position your offering to focus on opportunities in the market. 

  • Value proposition: the type of value you'll deliver to the market 

When your market recognizes the difference in your product or service offerings from that of your competition, it becomes much easier to generate new prospects and successfully move them through the sales pipeline. Without differentiation, it requires significantly more resources to persuade prospects to choose you, more often than not resulting in price competitions that decrease margins and are extremely difficult to sustain over the long term.